I was that little girl who sat up front during reading time in the school library, and borrowed the maximum amount of books at least once a week. I would try to read books at the dinner table (Sorry, Mom!) and at parties when I couldn't leave my friends - I mean, characters - and their adventures behind.
Read MoreAs the climate movement grows, the limited vision of the climate crisis as a siloed, single “environmental” issue has been replaced by a growing recognition that climate destabilization is a symptom of deeper flaws in our economic and political system.
Read MoreGreenpeace has been designing and implementing high impact, headline grabbing campaigns for over 40 years. Our work at the Center for Story-based Strategy has been greatly influenced by the original Greenpeace ideas around using media spectacle to create “mind bombs”.
Read MoreTop Memes considers memes used or created by our social movements to challenge the status quo, and the mass memes shaping politics and pop culture. For us, memes spread meaning through story, via symbols and practices and are transmitted through writing, speech, gestures, images, rituals, and phenomena.
Read MoreTop Memes considers memes used or created by our social movements to challenge the status quo, and the mass memes shaping politics and pop culture.
Read MoreEvery year at the Advanced Training (AT), CSS gathers together change agents from all parts of the country to learn, collaborate and to immerse themselves with their peers in story-based strategy. A huge part of the AT is the ever-popular campaign lab, where participants are divided into small groups to apply story-based strategy to a real world campaign of one of the participants.
Read MoreOur work here at CSS is grounded in a narrative analysis of power—a recognition that humans use stories to understand the world and our place in it. Stories are embedded with power— the power to explain and justify the status quo as well as the power to make change imaginable and urgent.
Read MoreInspiration Porn – the second best thing about the internet. The other day I threw my back out while visiting DC, a painful three hours of travel from my home in Brooklyn. After two days laid out on a friend’s bed, unable put on my own socks, I took a handful of Advil and got on a plane.
Read MoreAds are a great study in compelling emotionally driven storytelling with one very clear purpose and goal - to sell you something. Good advertisers are ahead of the curve when it comes to: creativity, cultural resonance, applied psychology, and ultimately emotional manipulation.
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